The viral meme "Blue Beetle August 18 only in theaters" has taken social media by storm and has become one of the most popular memes of the summer. This meme refers to the upcoming superhero movie from DC Comics and Warner Bros called "Blue Beetle". Due to the studio's lack of marketing budget, which is going through a rough patch after several box office failures, fans and the Internet at large have come together to promote it on social media through memes. It has spread to every corner, even in posts unrelated to superheroes, and has been embraced by users who find it funny without knowing its origin.
This amusing viral trend is reminiscent of the Morbius meme where the Internet mocked Sony's movie by satirically portraying the character as the world's greatest superhero. However, this time it's different, as all these memes are emerging ahead of the movie's release. Will these memes help make Blue Beetle a hit in theaters? Or will it be just a massive trolling effort like what happened with Morbius, which led to the movie being re-released so that no one would go to see it?